The Telegraph's head of social, Beth Ashton,…

Listen now (70 min) | Beth Ashton, The Telegraph's head of social media, kindly invited me over to their offices to tell me about how they do... social media. Traditionally, The Tele's newspaper readers have been amongst the oldest in the UK, which should present a challenge to converting them into online readers. They've also got a metered paywall and Premium content that stops quick and easy reads or sharing.

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