The Telegraph's head of social, Beth Ashton, on news in a multi-platform age

Hi everyone!

T-3 days until live recording!!

I regret to inform you that there are now Freelance Pod stickers:

My apologies. Still, better than the mask, right?

So onto this week’s podcast episode then!

I spoke to Beth Ashton, head of social media at The Telegraph, former head of audience at the Manchester Evening News and visiting lecturer at City University.

Listen now!

Beth and I both used to work at Trinity Mirror / Reach Plc. While at the MEN, Beth was part of the award-winning team who covered the Manchester Arena attack in 2017.

I popped over to The Telegraph’s lovely office in Victoria to catch up with Beth on her career, the lessons she learned at the MEN, and how social works with The Telegraph’s metered paywall and Premium content.

It’s a great episode with loads of insight into how a legacy media brand is using social to bring in a new, younger demographic. They’ve done well on Snapchat and WhatsApp.

Beth spoke to Digiday the day after the pod came out, and it’s a useful piece for more context.

Here she is, @BethAsht0n, head of social at @Telegraph, on the #podcast!
We talk about her time @manchestereveningnews, #paywalls and the pitfalls of dealing with the ever-changing algorithms of social media.
Available on all pod platforms and apps! If you enjoy this episode, please do rate, review and subscribe on @applepodcasts, tell a friend or ten, release a dove into the sky with the pod logo, whisper the URL to a pigeon, you know, all the usual ways to share. Ta!
I'll be writing a bit more about this episode in the next edition of my #newsletter, which you can sign up for over at
September 3, 2019

Listen now!

What I’m up to

Photo [That Will Come To Define This Era Of British Politics] Of The Week

I’m watching

Me, last week:

That didn’t last.

So nice to be back with the gang!!

I’m watching the news again, and Succession the rest of the time, and I’m intending to get into Stath Lets Flats when I have 22 minutes spare.

I’m listening to

I’m reading

That’s all for this week - I’ll report back on the live show next time - wish me luck! x